Rita Health

Brand Identity Design, Illustration
Creative Director—2019

Rita (which stands for the "Right Information to Acknowledge") is a female-founded company all about providing the right information to women at the right time. Founded by ex-Google alum Alessia Morichi and Kamila Staryga, Rita launched in 2019 as an information-led editorial resource for women's fertility, and has since evolved into an app. For this project, I led the visual design, web design, illustrated and assisted with art direction for a launch video.

Rita Health

Brand Identity Design, Illustration
Creative Director—2019

Rita Health

Brand Identity Design, Illustration
Creative Director—2019

Rita Health

Brand Identity Design, Illustration
Creative Director—2019

Rita Health

Brand Identity Design, Illustration
Creative Director—2019

Brand Identity Design

Ask more, fear less

Rita's ethos is all about eliminating the shame felt by women for asking questions about their bodies. We landed on a punchy, vibrant and welcoming brand identity that focused on this idea, with a primary mark that incorporated the idea of these questions finding answers.

Our secondary mark not only incorporates the "R" of Rita, but resembles the female body. This is intentional, to represent the plethora of questions and answers different women have about their health.

Rita in Motion

This branding culminated in a final launch video produced with Where The Buffalo Roam, starring real women who were passionate about Rita's mission.

Project Credits

Many thanks to our collaborators.

Rita Team:
Alessia Morichi, Kamila Staryga, Thea Carew

Copywriting:
Rosemary Donahue

Illustration:
Meredith Hattam (Self)

Video Direction:
WTBR