WIN Summit / Columbia University
The WIN (Women's Negotiation Institute) Summit is a yearly conference held by the Women's Negotiation Institute to teach women how to better negotiate and become empowered in the workplace. A partner of Columbia University, I was able to create a playful brand identity, website, and illustrations for them.
Inspiration: Women Move Mountains
Since this was the WIN Summit, I wanted to play with the word "Summit" to connotate women moving mountains in the workplace and otherwise. I illustrated graphics with movement and texture as a nod to the layers in a woman's life, and tried to evoke a playful feeling throughout to soften the edges of a typical corporate look and feel.