A Gem of an Identity Project

Pietra is a first-of-its-kind maker's marketplace that, at the time I worked on it, was primarily focused on fine jewelry and customization. Since then, they have pivoted to help creators around the world discover their creative voice and grow their brand. I wanted the branding to feel elegant and tied to Pietra's mission of making customization feel fun and simple, all while remaining elegant and accessible.

Brand Identity, Ilustration, Product Design + Strategy

Precious Gems 

Drawing inspiration from vintage gemology charts, the theme of precious gems was a playful nod to the array of Pietra's offerings. This theme carried through with a jewel-toned color palette and custom illustrations and textures created just for the brand. 

Custom Jewelry + Customization

I worked with illustrator Magdalena Pankiewicz to art direct the custom jewelry flow that Pietra offers users. Users are able to customize any type of jewelry they like by working with designers around the world.