BRANDING, PRINT DESIGN, PRODUCT DESIGN

Merchant Financial Group

Merchant Financial Group, formerly Merchant Factors, is a boutique financial agency responsible for seed funding for brands like Bombas, La Ligne, and more. Despite their fashionable clientele and outstanding team of advisors, their branding was lacking polish--a must for working with high fashion clients. I worked with them to create a brand identity system that stayed true to who they were while elevating their voice, including a fashion-worthy photoshoot of their team.

Logo before

Merchant's previous logo and website left a lot to be desired, but they did not want to forgo their nautical identity. Instead, I created a brand identity that nodded to this while allowing them to sail the open sea of their ambitions.

A better corporate headshot

Eschewing typical corporate headshots, we worked with fashion photographer Ryan Slack to get the perfect portraits. They still feel polished, but not stuffy.