I was Loeffler Randall's lead designer from 2015 - 2017, working under a senior art director to produce all of our collateral from digital marketing campaigns to quarterly lookbooks. Working on a small and nimble team meant lots of creative freedom and flexibility, represented in the select work below.
I worked closely with our creative team to translate the brand's vision to a wide variety of marketing emails, which also allowed me to experiement with using different textures and design treatments.
For Loeffler Randall's annual Sample Sale, I designed and oversaw all of the experiential work involved.
I worked closely with our creative team to bring our blog, LR Stories, to life. This included art directing shoots that highlighted creative women who embodied the Loeffler Randall brand.
Camilla Engstrom photographed by Sarah Elliott
I worked on many web projects for Loeffler Randall; below is a New Arrivals page designed to highlight each season.
I illustrated + designed a print and digital guide to SoHo as a useful piece of brand collateral to take on the go. You can view the full project here.