ART DIRECTION, BRAND DESIGN, EXPERIENTIAL DESIGN

Loeffler Randall

I was Loeffler Randall's lead designer from 2015 - 2017, working under a senior art director to produce all of our collateral from digital marketing campaigns to quarterly lookbooks. Working on a small and nimble team meant lots of creative freedom and flexibility, represented in the select work below.

Email Marketing Design

I worked closely with our creative team to translate the brand's vision to a wide variety of marketing emails, which also allowed me to experiement with using different textures and design treatments.

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Experiential Design

For Loeffler Randall's annual Sample Sale, I designed and oversaw all of the experiential work involved.

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Art Direction

I worked closely with our creative team to bring our blog, LR Stories, to life. This included art directing shoots that highlighted creative women who embodied the Loeffler Randall brand.

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Camilla Engstrom photographed by Sarah Elliott

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Krissy Jones and Chloe Kernaghan of Sky Ting Yoga photographed by Sarah Elliott

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Web Design

I worked on many web projects for Loeffler Randall; below is a New Arrivals page designed to highlight each season.

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The Neighborhood Guide

I illustrated + designed a print and digital guide to SoHo as a useful piece of brand collateral to take on the go. You can view the full project here.