WIN SUMMIT

Branding Concepts

____

 

Concept 01

Rich colors that are strong and feminine without being overpowering. This is my preferred concept, and the one that brings to mind a strong woman in the workplace. There is also a lot of room to play with illustration and social media concepts.

 

Preferred Logo

Alternative Versions

Slightly different than the main logo. The first version is a lighter font weight, the stacked version (WIN on top of SUMMIT) could also be used for certain marketing collateral.

Typography

 

Color

Social Media Branding

Potential graphically-driven social media assets that lend themselves to the theme.

Example Web Mockup

All copy is FPO (for placement only and is not meant to be taken literally) and this is a loose concept, but it should give you a quick overview of how I see this playing out on web.

Direction 2

Elegant serifs and pops of color add a contemporary feel; prominent colors are peach, rich hunter green, and burgundy.

 

Preferred Logo

Alternative Versions

Slightly different than the main logo. The first version is a stacked version of the main logo and the second version features different font weights to better differentiate the text.

Typography

 

Color

Social Media Branding

Potential graphically-driven social media assets that lend themselves to the theme.

Example Web Mockup

All copy is FPO (for placement only and is not meant to be taken literally) and this is a loose concept, but it should give you a quick overview of how I see this playing out on web.