The Neighborhood Guide

In the accessories industry, market week is one of the most important of the year. Tastemakers from all over the world fly in to see Loeffler Randall's new collection, choosing what to sell in the season ahead. Along with our marketing and sales team, I concepted and designed a neighborhood guide for them to take with them as an answer to their most important questions: where to go? What to see? Where to shop? We designed this after polling our office—and friends—on their favorite places in the neighborhood, from happy hours to galleries. It's the perfect size for a handbag, and was such a success we are developing it into an interactive experience.