Revamping a Financial Group for a Boutique Marketplace

Merchant Financial Group (previously Merchant Factors) is a wonderful financial firm that focuses on the fashion industry, providing funding for brands such as Bombas, Violet Grey, and others. Unfortunately, their website, which had not been updated since the early 2000s, was turning a lot of new clients away.

Drawing on their nautical roots (their name is "Merchant" to reference the merchant ships bringing goods overseas), I created a full identity suite for them, including a brand new logo and website. View their live site here.


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