A contemporary facelift for a classic brand. 

Lord & Taylor is a classic brand that was in need of a 21st century makeover. As the Senior Designer in their digital department, we shaped their rebrand under the creative direction of Saks Fifth Avenue. To bring new life to the brand, I designed editorial boutiques to focus on their more contemporary offerings. Bright colors, hand-painted accents, and modern typefaces were all part of the package.

 

Marketing Emails

 

Monthly Boutiques