contemporary boutiques

interactive online boutiques designed for lord & taylor's digital rebrand

a contemporary facelift for a classic brand. 

Lord & Taylor's digital department decided to rebrand under the creative direction of Saks Fifth Avenue. To bring new life to the brand, I designed editorial event pages to focus on their more contemporary offerings. 

Art Director: Jenny Ung / Photography: L&T Print

Seasonal online boutique highlighting Lord & Taylor's star new styles.

Monthly boutique highlighting L&T's contemporary offerings. I try to make this one fun, playful, and sophisticated--just like the woman who shops there.

Spring Refresh

Monthly boutique highlighting L&T's designer offerings. For this, I work with brands like Ralph Lauren, Layfayette 148, NIC+ZOE and more.