ann taylor LOFT
digital design & rebrand
I was hired as a digital designer at Ann Taylor LOFT during their 2014 overhaul. During this time, I worked with a team of designers to refine the brand's look and feel. We went from young, bold, and bright (pink! loud! over-the-top!) to elegant and refined. Favorite projects include the UI, design, and art direction of the brand's Tumblr, lots of email marketing design, and generally creating on-the-fly in a busy web environment.