in the fashion industry, models have faces, not voices.
The Model Alliance, a not-for-profit organization focused on labor rights within the modeling industry, is out to change that. For the past 4 years, I have helped them creatively make their mark by acting as their editorial and visual lead. Our group efforts have resulted in the passing of a state bill that will give child models more protections, the introduction of a federal bill to do the same, educating many young women and men about their rights as workers, and press coverage in the New York Times, Vogue, The Nation, and more.
The following campaign & rebrand, "I AM MORE THAN," focuses on breaking the mold of how models are perceived. Too often in the fashion industry, models are written off as products, not people—images on a wall, figures on a runway—instead of hard-working young men and women trying to make it in a fiercely competitive industry. Too often, models are not aware of their rights as workers. This campaign, which is a work-in-progress, will hopefully boost this awareness.
In collaboration with NEDA and the Harvard STRIPED research team, the Model Alliance conducted a first-of-its-kind study investigating the prevalence of eating disorders in the modeling industry. Not surprisingly, numerous unhealthy trends were reported. We used our findings to create a campaign encouraging models to ask for fair health and labor practices during New York Fashion Week by writing an open letter to the fashion industry using the hashtag #DearNYFW. The hashtag was used by hundreds of models and received coverage in Vogue, BuzzFeed News, and others. I designed and concepted this with the help of our small but mighty volunteer team.